WEBSITE Redesign and ROLLOUT
In much of Canada’s urban and suburban landscape, Cineplex is synonymous with the multiplex movie and entertainment experience.
The redesign I worked to implement (2016-18) involved design, refinement and rollout for every part of the front-end experience. The work extended through digital signage, special promotions, product launches and consistently involved new and experimental techniques to modernize the workflow and experience at once.
Cineplex of the 21st century is corporate, enterprise scale entity with a massive footprint in entertainment and digital media. From my own childhood Cineplex meant ‘going to the movies’, it was a great opportunity to work with a fantastic team on an iconic Canadian brand.