So Many Samples
Samples, demos and examples are a huge part of the design industry. These case studies are some highlights from my first new set here. As I grow and curate this collection I’ll focus some of the stories on these projects and take a look at the design thinking behind them.
When I started as a graphic designer in the 1990’s, our offices at Dreadnaught Design in Toronto would be visited frequently by sales representatives from all the commercial and fine printing companies and the specifier representatives from the paper mills and distributors. They’d bring armloads of samples, swatches and premiums to demonstrate the latest in trends in proofing, digital pre-press and paper, printing, binding and finishing technology.
We’d be flooded, overwhelmed and just amazed by all the fantastic things that were possible and just how ingenious the methods of the designers, printers, finishers and manufacturers were to get it all done on a commercial scale. That feeling of amazement is the feeling I hope to convey here at this site for you – its amazing how much we never even thought was possible!